Consulting Services
Content audit work structured around your archive's specific situation
Not every archive needs the same approach. The scope, depth, and focus of an audit should match the actual problem you are trying to solve.
Understanding the scope before defining the work
A company with 200 blog posts and a declining traffic trend has a different problem than a company with 2,000 posts and a keyword cannibalization issue. Before we discuss what kind of audit makes sense, we need to understand the shape of your archive and the specific outcomes you are trying to achieve.
Our consulting engagements begin with a discovery conversation. We ask about your publishing history, your current content team's capacity, your analytics access, and what decisions you need the audit to support. That context shapes everything that follows.
Service Types
Three ways we structure audit engagements
Each approach addresses a different stage of content archive complexity.
Full Archive Audit
A comprehensive review of every post in your blog archive. We collect performance data for each URL, conduct editorial review for accuracy and relevance, map keyword overlap across your topic clusters, and produce a complete prioritized action plan.
This is the right starting point for companies that have never conducted a formal content audit and need a complete picture of where they stand.
- Complete URL inventory and data collection
- Traffic trend analysis per post (12-24 months)
- Editorial accuracy review
- Keyword cannibalization mapping
- Backlink inventory per post
- Prioritized action report with specific rationale
Cannibalization Analysis
A focused investigation into keyword overlap across your existing posts. When multiple posts target the same or closely related search terms, search engines struggle to determine which one to rank. This analysis identifies every instance of cannibalization and recommends specific consolidation actions.
Appropriate for companies that publish frequently across overlapping topics and have noticed ranking volatility on core terms.
- Full keyword mapping across archive
- Overlap identification by topic cluster
- Merge candidate pairing with consolidation notes
- Redirect strategy for retired URLs
- Topic cluster restructuring recommendations
Content Mapping Session
A working session with your content team to build a structured content map from your existing archive. We identify your anchor content, map related posts into topic clusters, flag gaps, and establish a maintenance framework so your archive does not fall into disrepair again.
This works well as a follow-up to a full archive audit, or as a standalone engagement for teams that want a structural framework for their existing content.
- Pillar and cluster content identification
- Internal linking opportunity mapping
- Content gap analysis against target topics
- Maintenance calendar framework
- Team briefing and handoff session
Engagement Flow
What working with us looks like in practice
Discovery Conversation
We discuss your archive, your analytics access, your team's capacity, and the specific decisions you need the audit to support. This shapes the scope and format of the engagement.
Data Access and Collection
You provide read-only access to Google Analytics, Search Console, and any other relevant tools. We collect and structure the data for every post in scope before any editorial review begins.
Editorial Review
We read every post in scope. We check factual accuracy, assess content quality, identify outdated information, and note where posts overlap with each other in topic or keyword targeting.
Report Delivery and Walkthrough
We deliver the audit report and walk your team through the findings, the prioritization logic, and the recommended execution sequence. You leave with a clear picture of where to start.
Start with a conversation about your archive
We can discuss the shape of your blog, the challenges you are facing, and what a useful audit would look like for your specific situation.
Get in Touch