Content Audit Service
Your blog archive is
Years of posts accumulate quietly. Some still pull traffic. Others drain crawl budget and confuse search engines. Most companies have no idea which is which. We do.
Request Your Audit
Tell us about your content situation.
The Process
How a content audit actually works
Not a spreadsheet dump. A structured investigation with a clear outcome for every post in your archive.
Data Collection
We pull performance data from your analytics and search console. Every post gets measured on organic traffic, click-through rate, time on page, backlinks, and keyword rankings. This takes the emotion out of decisions that are usually made on instinct.
Content Analysis
Numbers tell part of the story. We read the posts themselves, checking for accuracy, relevance, cannibalization with other posts, and alignment with your current brand voice. A post with decent traffic can still be doing damage if the information is outdated.
Action Mapping
Every post receives one of four designations: refresh with updated information, merge with a related post, retire with a redirect, or leave as-is. You receive a prioritized report with rationale for each decision, ready to hand directly to your content team.
What We Examine
The signals buried in your blog archive
Most companies focus on creating new content while their existing archive quietly erodes in search rankings. A post written four years ago about a topic that has since changed fundamentally is not neutral. It actively competes with your better, newer content for the same keywords.
We look at organic traffic trends over 12-24 months, not just current snapshots. A post declining steadily tells a different story than one that simply never performed.
See Our Consulting ApproachTraffic Decay Patterns
Posts losing rankings month over month signal algorithm misalignment or outdated information.
Keyword Cannibalization
Multiple posts targeting the same terms split authority and confuse search engines about which page to rank.
Content Freshness
Industry-specific accuracy checks flag posts where facts, tools, or recommendations no longer apply.
Link Equity Distribution
Backlinks pointing to underperforming posts represent recoverable value through consolidation.
Not every old post deserves to be deleted. Not every new post deserves to stay.
The value of a content audit is in the nuance. A post from six years ago with strong backlinks and steady traffic might need nothing more than a date update and a few revised paragraphs. Meanwhile, a post from last year that duplicates three others is actively working against you.
We map the full picture before making any recommendation.
About Our Approach
What You Receive
The four outcomes of every post
A content audit is not about deletion. It is about giving every piece of content a clear, defensible future.
Refresh
Posts with solid foundations but outdated information, thin sections, or missed keyword opportunities. We identify exactly what needs updating and why, so your writers know where to spend time.
Merge
Overlapping posts that fragment authority across similar topics. Combining them into a single, comprehensive resource concentrates ranking power and gives readers a better experience.
Retire
Posts with no traffic, no backlinks, and no realistic path to relevance. Retiring them with proper redirects reduces crawl waste and sharpens your site's overall topical authority.
Keep
Posts performing well with accurate information. These get documented as anchor content in your topic clusters, so future content creation reinforces rather than cannibalizes them.
Why Data Changes Everything
Gut instinct has been running your content decisions long enough
Most content teams know their archive is a problem. They just do not know where to start. So they start with whatever feels stale, or whatever the CEO mentioned last week, or whatever the intern has time to rewrite. None of that is a strategy.
Performance data creates a ranked list of where your effort will have the most impact. It is not about being ruthless with your old content. It is about being precise.